You began your online business in order to make money, right? Well, it's probably apparent you’ll have a greater chance of making more money from individuals who are interested in the kinds of products and services you sell.
Let’s use the example that you run a website that promotes a product or service, which helps people lose weight. So, the types of people you want to find and visit your website are those who are interested in becoming thinner. Conversely, if a visitor to your website isn’t particularly interested in losing weight (but is instead searching the Internet because they’re interested in video games or gardening), then it’s unlikely that they’re going to convert into a paying customer.
This is the concept of a “targeted visitor” – a person who is already in your website’s topic before they find your website and see the products and services you offer.
It’s not hard to see why the most successful web business are those who get traffic comprised of individuals who are already interested in the products or services offered by that business. So it’s essential to your success that you build you individual website pages to contain and focus on the individual keywords that relate to your products and services.
In addition, it’s likely that your appearances on a given search results page won’t be limited just to pages on your own website. The search engine is likely to find and list many “external” resources, too. These will include marketing-type materials that you may publish through other websites.
Go ahead and type a generic search term or phrase into your favorite search engine. Chances are that near the top of the natural search results there will be links to external aggregations sites like YouTube and EzineArticles. This is something that you want to emulate as well.
So in order to make sure you’re driving the greatest number of targeted visitors to your website as possible, you first need to create a site in which each web page is focused on the particular keyword terms and phrases that you’ll identify. Second, you’ll support this by creating promotional materials (again, using the relevant keyword terms and phrases), and making sure these are properly distributed on the Internet.
Finally, once your website is live, make sure to submit your web address directly to the major search engines. Each search engine has a page that permits you to do this: Google’s is at (http://www.google.com/addurl/?continue=/addurl), Yahoo’s is at (http://searchmarketing.yahoo.com/srchsb/ssb.php), and Microsoft’s is at (http://www.bing.com/docs/submit.aspx). The search engines would eventually find your pages, of course, but using these quick submission forms helps the process move forward more quickly.